Custom decal design service

I've been doing decal design for more than twenty years now. Time permitting, I do custom decal design work for other modellers, for a fee. On average, I do one or two assignments per year. This page presents information for modelers that consider having custom decals designed and printed.

How are custom decals created?

Decal artwork is created using vector graphics software, not bitmap graphics like Photoshop. Having JPGs or a scan of what you need is not sufficient for printing decals, they will have to be drawn again using vector graphics software. It takes an effort to learn vector graphics, and time to develop your skills so you can work efficiently. Most custom decal printers do not offer decal artwork design service - my best guess is that they got tired of customers that did not understand the time and cost involved. To address that last issue, I made five examples of various projects, to give you an idea of what's involved in creating custom decal artwork.

You can see that producing decal artwork takes considerable time, effort and expertise. Therefore, custom decals will be considerably more expensive than say an aftermarket decal sheet. However, in many cases, you just need a few custom decals to do a project, because often the kit decals, or aftermarket decals, can provide the majority of the required decals. This limits the cost of doing a model with custom-made decals. But if you're not willing to spend money, please forget about having custom decals made.

Cost components

The main costs are the hours spent on drawing the artwork, using vector graphics software. Artwork scaling and preparing for printing is part of that. The second cost component is the communication with the customer. The customer knows what he wants, and needs to communicate all that information. Also, I'm usually no expert on the subject, and I probably need help from the customer. Count on at least a dozen of back-and-forth e-mails. The actual decal printing is relatively cheap, and I generally recommend doing a double set, just to be sure.

Suggestions for cost reduction

One way or reducing your costs is the have multiple copies of the decals printed, and sell the extra sheets to other modelers. This could bring the cost down to the level of a regular aftermarket decal sheet. Drawbacks are that you will no longer have a unique model, and the effort required to sell the decals.

Preparations by the customer

Since communication takes time, and adds to the costs, it helps to come prepared as much as possible. Here's my list of suggestions what the customer can do to hit the ground running:

Please don't regard the above as a minimum, I've started with a lot less!


I have two Alps MD-5500 printers that are excellently suited for decal printing, but both are broken. Therefore, I cannot actually print your custom decals, and have to outsource the print jobs. I can also provide you with the artwork only, so you can send it to your favorite custom printer.

Print quality

Before I go into details: in all projects I've done so far, the customers have been very happy with the printed decals. But it is only fair to discuss the print quality of custom printed decals.

Generally speaking, the print quality of custom decals will be good, but they are slightly below the quality of modern series-printed decals. Do not expect Cartograf quality. When an Alps printer is used, the print will be very sharp, with text readable down to 0.3 mm high, but the color palette is limited - orange is an example of a very difficult color. When laser printers are used, the decals will not be as sharp as Alps decals, there will be some micro-splattering. Up close you can see some dithering in various colors. On the other side, the full palette of colors is available.

Color accuracy is another interesting aspect. Alps printers are fully predictable since (usually) solid layers of ink are printed on top of each other. But with laser printers, the outcome is less predictable, each printer has its own color profile. If color is critical, it could be wise to make decals with slight color variations, and use the ones you like best.

Do it yourself

You can find extensive decal design instructions elsewhere on my website: Design your own Alps / OKI custom decals.

Contact information

Please send your requests and/or questions to Rob de Bie.

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